Questions, I Have Questions

Sprint Store, 6th and Greenwich

Astor Place subway entrance

My first set of questions is for Sprint.  Sprint, you're a multi-billion dollar company that just completed a $35 billion merger with Nextel, how much money did you invest in the new logo and typeface?  Couldn't you have spent a wee bit more to paint the facade of your store before putting up the new logo?  According to a Washington Post article "Staff members at Sprint's operational headquarters in Overland Park, Kan., spent several months before the deal closed planning every detail of the changeover, down to where to put the faceplate accessories and how many stenciled logos need to be changed on the store's frosted-glass panels."  From that can we assume this is the look you were after?  Does it look attractive?  Does it make your company look competent?   

Have the little stair signs at subway entrances been around for a while?  I just noticed them a few days ago.  What is their purpose?  Are they warning signs?  Are there many people who would notice the signs that wouldn't have noticed a large hole in the sidewalk?  Are they to somehow help emergency responders?

Maybe tomorrow I will have fewer questions.

Update:  I wrote to Sprint last night and got an almost immediate reply.  They are going to "get someone on this right away."  Even better they appreciate my "attention to the Brand, and moreover its proper treatment." Maybe they'll hire me as V.P. of Brand quality!

Comments

[tien]

maybe they can't paint it without painting the whole facade and maybe the landlord didn't want to paint the whold building.

[Jen]

Maybe Sprint will make you visit every single location to inspect the facades!

When I worked on the Olive Garden account, the executives would be obsessed with all the customer issues, so don't be surprised!

[Marie C.]

You should get a major monetary reward from Sprint.

What that sign really says: Some lawyer had this sign put here as a possible defense against future lawsuits after we got our asses kicked in the last one.

[Ed]

That caution sign is misleading. Someone might think the stairs go up. Imagine their embarrassment when they find themselves standing two stories in the air with nothing underneath them.