Thums Up is a cola-like soda from India. I found it at the insane Jungle Jim's supermarket extravaganza in Fairfield, Ohio, on the outskirts of Cincinnati. Jungle Jim's is the southwestern Ohio equivalent of Stew Leonard's, but with fake jungle animals in a tiny fake zoo at the main entrance. Jungle Jim's has an excellent selection of international foods.
Anyway, Thums Up is known for its "strong, fizzy taste and its confident, mature and uniquely masculine attitude. This brand clearly seeks to separate the men from the boys." Clearly, that's the brand for me. I thought it tasted like Coke but with extra caramel flavor.
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