Has anybody else seen these cherry juices suddenly appear in grocery stores over the past couple of weeks? All of a sudden I've seen them in three different grocery stores. The juice is really good. The Pure Tart Cherry is just that - all cherry juice (from concentrate) and nothing else. Not even sugar so they're on the tart side.
Some digging finds the product press release, which says the 11-oz bottles "retails for $3.99" (I paid $2.89) at "select holistic food stores nationwide". I bought the bottle above at the new Best Yet Market on Frederick Douglass which, while a great and much needed addition to the neighborhood, is neither select or holistic.
I also found a news article about the juice launch. In that the VP of marketing says about his product "It’s very medicinal and old-fashioned. There is nothing hip, fun or sexy about it," which doesn't sound like something you want your VP of marketing to say. Then again, in the same article the company founder says "We want to control the growth. We want to be a little bit small and boutique", thereby explaining why it can be found in an obscure store in Harlem, not to mention bodegas, delis and 7-11s all around town.
People, listen up! If you happen to be in or near North Dakota head to the Fargodome on Thursday because I'm the #1 seed at 140 lbs in the state wrestling tournament.
Bonus! Patti Smith singing "You Light Up My Life" accompanied by the very creepy Joe Brooks on piano (skip to 4:00 to get to the song).
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